Joe Lidster talks about the process behind the blogs he writes for BBC Sherlock in a Feb 2012 (x) interview, post Sherlock S2 airing.
JOE: The thing that we’re all very keen on, is that they’re done ‘as real’. I mean, obviously on this websites you have to have a disclaimer somewhere, so people won’t think it’s a total new person (…) But on the blog itself and on the website; very keen that it’s all done in-universe, it’s all done as real. That there’s no sort of giveaway so this isn’t part of that universe.
INTERVIEWER: From what I saw, they all look very very subtle.
JOE: They’re very suble, I think there’s a tiny sort of thing at the bottom of the page. I mean, you have to be careful, because specially since it’s the BBC, it have to be seen to be truthful, so there is a disclaimer. It’s basically at the bottom of the page –I think it says ‘more information’– or something like that, and that takes you to a page that basically says ‘it’s a part of the Sherlock universe, here are the websites’.
If they’ve always been so careful to make it all look real, with only that tiny link to a disclaimer at the bottom of the page to account for it belonging to BBC…
Why would they put that huge message linking to the show’s website and utterly destroy the fourth wall? Perhaps because they wanted to cement the idea that the show’s universe is no longer “real”?
@teaandforeshadowing Very true! And I just realized they may have warned us about this long ago, back in TEH:
SHERLOCK: You have to trust me. I’ll find the answer. It’ll be
in an odd phrase in an online blog, or an unexpected trip to the
countryside, or a misplaced Lonely Hearts ad. (…) Rest
assured, Mycroft – whatever this underground network of yours is up
to, the secret will reside in something seemingly insignificant or
bizarre.
‘The answer will be in a seemingly insignificant, bizarre, odd phrase in an online blog’. Sherlock actually said that.
And it gets better when you factor in that Sherlock was talking about what turned out to be a very carefully planned conspiracy featuring a bisexual-coloured ticking time bomb hidden right underneath Sumatra Road –a nod to ‘the story for which the World is not yet prepared’.
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